What Is A Self-Liquidating Offer? (Hint: Done Right, It’s Free Lead Generation)


OK, so what is a Self Liquidating Offer

A self-liquidating offer is something that generates an email opt-in, lead, or purchase, while simultaneously offsetting (or completely negating) the cost of advertising.

For example, let’s say I wrote an ebook and decided to set-up a dedicated landing page for it. Then to drive traffic to the landing page I invested in some solo ads or Facebook Ads.

Say I then find that 5% of the people who arrive on the page purchase the ebook and it costs me $30 in ad spend for every purchase. Well, if the cost of the book is $30 or more then this is an efficient self-liquiding offer (we’ll call it SLO for short from this point on).

Once you find a SLO that converts at a rate high enough to cover your advertising costs you can then scale this offer to Infinity and beyond.

Once that happens you then want to make sure that you have a higher ticket item to upsell your new customer into. For example after they purchase your SLO they would then be directed to a sales page that presents them with a business opportunity that you promote. Pretty neat huh?

In order to do an effective SLO you need the following set up and ready to go

  1. Your advertising methods
  2. Offer to promote (100% commission)
  3. Capture or landing page
  4. Video sales page
  5. Payment processor
  6. Autoresponder
  7. High Ticket Item for upsell

If your brand new to internet marketing this can be a daunting task to complete. Luckily there is a turn-key system already set up for you that has a 100% Instant Commission product that pays out $18 per sale and comes with capture pages, video sales pages, payment options, built in autoresponder and allows you to add your own primary business for the high ticket upsell. If you don’t currently have a high ticket upsell to promote you can always join the one that the person you signup under is using

To get your own completely set up Self Liquidating Offer (SLO) click on the link below:

Self Liquidating Offer

Have a great day, and if you have any questions about this SLO call me at the number below


Bill Soriano


Email: bill@billsoriano.com